Dear Vanity Privacy Policy

Effective date: August 19, 2026

Dear Vanity is built around a simple promise: photos, camera previews, and face processing should stay as close to your device as possible. This policy explains how the Dear Vanity iOS app handles data.

Summary: photo originals, video originals, and Face Data (face landmarks, face mesh data, and True Face calibration data) are processed entirely on your device and are not sent to Dear Vanity servers, analytics, or any third party. The iOS app uses Firebase Analytics only for app usage analytics.

Who We Are

Dear Vanity is operated by Rytos ("Dear Vanity", "we", "us", or "our"). This policy covers the Dear Vanity iOS app.

Contact: [email protected]

What Stays On Your Device

Photo originals, video originals, and camera previews are not sent to Dear Vanity analytics.
Face landmarks, face mesh data, and True Face calibration data are processed entirely on your device for True Face and real-time camera features. This Face Data is not uploaded to Dear Vanity servers, Firebase Analytics, or any other third-party service, and is not shared with or sold to third parties. See the Face Data and Facial Information section below.
In Duo/P2P features, nearby-device discovery and session data are used to connect your devices. We do not operate a server relay for those P2P media streams.
If you save a photo to your library, the file is stored on your device or in Apple services you have enabled, such as iCloud Photos.

Face Data and Facial Information

Dear Vanity uses Face Data only to power on-device camera features. This section explains what face data the app uses, why, and how it is handled.

Face Data we process: face landmarks, face mesh data, and True Face calibration data, including a device-local True Face calibration profile generated from an optional scan of your face.
Purposes: creating your device-local True Face calibration profile, applying the True Face effect, and driving real-time camera effects. Face Data is not used to identify or track you, and is not used for advertising.
Where it is processed and stored: entirely on your device, inside the app's local storage. Face landmarks and face mesh data are processed in real time and are not retained in persistent storage. The True Face calibration profile is stored only on your device until you reset or delete it.
Sharing and transmission: Face Data is never uploaded to Dear Vanity servers, never sent to Firebase Analytics, and never shared with, transmitted to, or sold to any third party.
Deletion: you can reset (delete) your locally stored True Face calibration profile at any time in the app (Settings > True Face > Reset Calibration), or by deleting the app.
Consent: before your first True Face scan, the app explains what face data is used and that it stays on your device, and the scan starts only after you choose to continue.

Information We Collect

Context

Data

Purpose

iOS app analytics

App launches, product interactions, purchase history, coarse location, and device identifiers collected through Firebase Analytics only.

Analytics for launch quality, product reliability, and feature usage. This is not used for third-party advertising or cross-app tracking.

Purchases

Product and purchase status from Apple StoreKit. Apple processes payment details.

Unlocking purchased features, restoring purchases, and understanding purchase funnel quality.

Support

Information you choose to send us by email.

Responding to your request and resolving issues.

Third-Party Services

We use service providers to operate the app:

Apple App Store and StoreKit for app distribution, purchases, and purchase restoration.
Firebase Analytics for iOS app analytics.

We do not sell your personal information. We do not use the iOS app analytics described above for third-party advertising or cross-app tracking.

Permissions

Camera access is used for previews and capture.
Photo Library add access is used when you choose to save photos.
Bluetooth, local network, and Wi-Fi aware capabilities are used for nearby-device connection features.
Location is optional and used only when you choose to save location data with captured photos.

You can manage app permissions in iOS Settings. Some features may stop working if a required permission is disabled.

Retention

Local app settings, saved media, and Face Data such as the True Face calibration profile remain on your device until you delete or reset them in the app.
Face landmarks and face mesh data are processed in real time only and are not retained in persistent storage.

Your Choices

You can request deletion of support messages by contacting [email protected].
You can manage iOS permissions in Settings and reset local Dear Vanity settings inside the app.
You can delete your locally stored True Face calibration profile (Face Data) at any time in the app: Settings > True Face > Reset Calibration.

Depending on where you live, you may have rights to access, correct, delete, or object to certain processing of your personal information. Contact us and we will respond as required by applicable law.

Children

Dear Vanity is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes

We may update this policy when the app or legal requirements change. The effective date above shows when this policy was last updated.